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Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City
Agustinus Djokowidodo,
Robik Anwar Dani
Issue:
Volume 10, Issue 2, March 2022
Pages:
68-73
Received:
2 February 2022
Accepted:
28 February 2022
Published:
9 March 2022
Abstract: The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psychological impact on consumers and/ or potential consumers so that what is expected by producers is that the consumers or potential consumers are interested and they buy the product advertised. However, it does not only affect the interest of potential consumers or consumers but utterances in advertisements can also affect the form of speech acts of users of a product, especially high school students, who may be one of the potential consumers or only connoisseurs of advertising discourse. Theoretically, the objective that the researcher intends to achieve in this study is to obtain a deeper picture of psychopragmatics in discourse and utterance of advertisement that has a psychological impact on high school students in Madiun City. This study uses qualitative methods with interviews and open questionnaires as data collection tools. The analysis of data uses referential techniques with a distinction theory approach and is presented in descriptive techniques. From the data obtained, 52.8% indicated that the words in the advertisement were seen, mimicked, or muttered by students in the act of communication. If it is broken down in more detail, the words in the advertisement have more effect on female students (66.7%) than male students (33.3%). Based on the analysis, the results showed that the words in the advertising discourse had quite an effect on the psychological condition of the students in acting in the speech act. The advantage of this research is to add and enrich insight in the field of pragmatics, especially psychopragmatics; to add and enrich insight in the application of psychopragmatic language learning.
Abstract: The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psyc...
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The Textual Dialogue Between Adonis and Al-Niffarī in Adonis's Poem “The Transformations of the Lover”
Issue:
Volume 10, Issue 2, March 2022
Pages:
74-81
Received:
9 February 2022
Accepted:
3 March 2022
Published:
15 March 2022
Abstract: This article deals with the textual dialogue between Adonis (born 1930) and al-Niffarī (died in 965 AD) in the poem, “The Transformations of the Lover,” from Adonis’s poetry collection The book of Transformations and Migration in the Day and Night Regions (1965) and reveals Adonis’ melting of the mystic text of al-Niffarī in his own text. First, this article discusses Adonis's discovery of al-Niffarī- the unknown Şūfī who lived in the margins of the religious and Şūfī institution in his time. Then, it examines Adonis’ introduction of al-Niffarī to the Arab reader through the articles that he published in Mawāqif (Attitudes) journal in 1971. A journal whose name was taken from al-Niffarī’s Kitāb al-Mawāqif (The Book of Spiritual Stayings) showing the relationship which connects between Adonis and al-Niffarī. The study shows the pattern of intertextuality in “The Transformations of the Lover,” where Adonis’ words are integrated with al-Niffarī’s without indicating reference. It has been noticed that in these texts the poet moves greatly away from the mystical meaning of al-Niffarī’s words, thus giving the physical and human experience dimensions that intersect with the situation described by al-Niffarī, with a clear change in the speaker and the addressee, as well as the essence of the experience. In so doing, the study concludes that Adonis was able not only to illuminate the text of al-Niffarī but also to fill it with influences that give al-Niffarī both authentic and modern depth. As a result, Adonis created a multi-dimensional and multi-semantical text that could convey his own idea or concept, related to the human being present in time and space.
Abstract: This article deals with the textual dialogue between Adonis (born 1930) and al-Niffarī (died in 965 AD) in the poem, “The Transformations of the Lover,” from Adonis’s poetry collection The book of Transformations and Migration in the Day and Night Regions (1965) and reveals Adonis’ melting of the mystic text of al-Niffarī in his own text. First, th...
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Eating Relationships in an Early Years Setting: More-Than-a-Kiss Assemblage
Issue:
Volume 10, Issue 2, March 2022
Pages:
82-90
Received:
13 January 2022
Accepted:
11 February 2022
Published:
18 March 2022
Abstract: Moving away from more familiar narratives of healthy eating and promoting a balanced diet in the early years, this research closely examines a powerful story around food, which could have been usually silenced or overlooked by practitioners or/and the researchers. This work seeks to foreground the affective relationships children have with food in order to understand why some children enjoy eating, whilst for others, it is a situation that is fraught with tension, anxiety and frustration. Using a diffractive analysis as a methodological practice, this study moves qualitative analysis away from expected readings around snack times in a nursery. Enabling the decentering of the human subject, the author was able to see and think with ‘data’ without privileging humans over non-humans. Collecting pictures, videos, notes, experiences, feelings and a lot more human and non-human entities, through entangled more-than-observations, this article attempts to think, feel, read and write along with food, young children, textures, liquids and theory in a snack time event in an early years setting. More specifically, during a process of intra-actions and affective flows between heterogeneous entities, the author aims to examine the way senses activate feelings and emotions during eating. This relates to the author’s main objective, which is to contribute thinking and writing to emerging new materialist literature around young children’s embodied engagements with food in early years settings while gaining knowledge around food and eating that goes beyond notions of healthy eating and a balanced diet.
Abstract: Moving away from more familiar narratives of healthy eating and promoting a balanced diet in the early years, this research closely examines a powerful story around food, which could have been usually silenced or overlooked by practitioners or/and the researchers. This work seeks to foreground the affective relationships children have with food in ...
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The Subcategorization of Derived Verbs in Kifipa
Glad Cromwel,
Lea Mpobela
Issue:
Volume 10, Issue 2, March 2022
Pages:
91-100
Received:
16 February 2022
Accepted:
10 March 2022
Published:
29 March 2022
Abstract: This paper aims at investigating Subcategorizations of derived verbs in Kifipa. Kifipa is a Bantu language spoken in south-west Tanzania by the people denoted to as Wafipa. Wafipa live in a bigger area between Lake Rukwa and Lake Tanganyika. Currently, the area is located in Rukwa region. Verbs are subcategorized differently in different languages. In isolating languages, verb subcategorization is a syntactic study while in Bantu languages verb subcategorization is a morphosyntactic study. In some languages derivation does not affect the subcategorization of verbs except passive while in other languages especially Bantu, derivation (verb extension) alters the subcategorization of basic verbs. The paper focuses on three morpho-syntactic aspects of derived verbs in Kifipa. The paper is guided by the theory known as Government and Binding theory and Burzio’s Generalization Principle in particular. Burzio’s generalization is the work of a linguist known as Luigi Burzio in 1986. Burzio's generalization deals with the organization of verb harmony, and how these verbs behave towards their arguments. In his theory, Burzio came up with a general classification of verbs. Qualitative approach and explanatory research design were employed in the analysis and presentation of data. A sample of six respondents from Matai and Singiwe villages were selected using snowball sampling technique on the basis of age and language ability. Data were collected through sentence questionnaires, grammaticality judgements and extraction from written materials. The findings reveal that Kifipa has three subcategories of derived verbs including the verbs which allow only a single argument, the verbs which allow the occurrence of two or three arguments and lastly the super transitive verbs which allow the occurrence of more than three arguments which is a result of the co-occurrence of two or more extension suffixes. Extension affixes in Kifipa affects the subcategory as they increase the number of arguments these extensions are applicative and causative verb extensions. On the other hand, extensions such as passive, reciprocal, stative and reflexive decrease the number of arguments while extension such as intensive does not affect the arguments of the verb.
Abstract: This paper aims at investigating Subcategorizations of derived verbs in Kifipa. Kifipa is a Bantu language spoken in south-west Tanzania by the people denoted to as Wafipa. Wafipa live in a bigger area between Lake Rukwa and Lake Tanganyika. Currently, the area is located in Rukwa region. Verbs are subcategorized differently in different languages....
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Commentary Analysis of Chinese Network Novels Based on Wuxiaworld Website
Issue:
Volume 10, Issue 2, March 2022
Pages:
101-109
Received:
27 March 2022
Accepted:
Published:
29 March 2022
Abstract: Chinese network literature, as a "young and mature" Form of Chinese literature, has become an important media for Chinese literature to go to the world in the past 20 years since its development in 1998. The phenomenon of Chinese Network Literature's external communication has received extensive attention. The external communication of Chinese network literature is a kind of cross-cultural and trans-temporal communication behavior, so the research on the external communication of Chinese network literature obviously involves a variety of disciplines, such as literature, communication, Internet technology, economic management, etc. The rapid development of Chinese online literature in the past 20 years is enough to prove that it has become the pioneer of Chinese literature "going out" and the model of Chinese culture spreading abroad. At present, the world situation changed and how to make more people around the world know China is particularly important, network literature foreign spread in the aspects of increasing the world's people's understanding of China played an important role, according to different national output of different kinds and contents of the cultural values of network literature, optimal communication effect, has important significance. But due to the lack of quantitative analysis, this article is based on date of the Wuxiaworld website, using artificial intelligence, analyzing overseas readers' reading and emotional value of Chinese online literature, providing data analysis support for improving the external communication effect of Chinese network literature.
Abstract: Chinese network literature, as a "young and mature" Form of Chinese literature, has become an important media for Chinese literature to go to the world in the past 20 years since its development in 1998. The phenomenon of Chinese Network Literature's external communication has received extensive attention. The external communication of Chinese netw...
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The Interaction/Intra-action of People and Things in Different Spaces in Lawrence’s Lady Chatterley’s Lover
Issue:
Volume 10, Issue 2, March 2022
Pages:
110-118
Received:
8 March 2022
Accepted:
26 March 2022
Published:
31 March 2022
Abstract: D. H. Lawrence has always been a controversial writer in literary area when it comes to the modernity, for he was active in the transitional era between realism and modernism. But it is almost accepted that he is more of a modernist writer. When talking about the way he demonstrates his sharp resistance against industrial civilization, the resolution he offers to recover the loss of humanity in his novel Lady Chatterley’s Lover, we cannot bypass the perspectives of symbolism, imagery and metaphors which have been widely discussed by the academic field. Different from other contemporary writers, Lawrence emphasizes the depiction of interactions between human beings and non-human materials, and gives an exquisite description on various spaces in this novel. As a result, this paper intends to analyze the characterization and Lawrence’s vision of modernity from the perspective of New Materialism, focusing on the writing of non-human things, especially the interaction/intra-action between people and things in different spaces, in order to prove how the space changes and how the characters’ interactions with things actively influence or even determine the hero and heroine’s choices, and further result in their alienation and emancipation respectively. By employing the theory of Spatial narrative and thing theory, this paper is going to make it be more plausible that D. H. Lawrence is a great modernist and holds a critical view on industrial civilization, and call for more attention and studies on how non-human things influence and mould human beings and how the plot and theme of novel are driven by the interactions between people and things.
Abstract: D. H. Lawrence has always been a controversial writer in literary area when it comes to the modernity, for he was active in the transitional era between realism and modernism. But it is almost accepted that he is more of a modernist writer. When talking about the way he demonstrates his sharp resistance against industrial civilization, the resoluti...
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Semiotics and Poetics of the Road in Ferdinand Oyono's Old Negro and the Medal
Issue:
Volume 10, Issue 2, March 2022
Pages:
119-126
Received:
15 February 2022
Accepted:
7 March 2022
Published:
9 April 2022
Abstract: In the novel, even if it is not turned primarily towards the road as in the road novels, the road is a real space-binding whose evocation triggers the immediate perception of the other literary categories such as time, character and narration. The road is also said to be a chronotope, that is to say a literary category of form and content whose study requires the mastery of the interactional functioning of "time-space" and of the other literary categories that contribute to its semantization. But, before any poetic consideration, the road is a linguistic sign whose sociological significance as a system of communication is revealed by semiology and semiotics. As for the novelistic fiction, it reveals this linguistic sign as a complex of presuppositions which is never neutral because, like any space, the road can be connoted positively or negatively and thus determine the movement or the actions of the actants and the circulation of the objects in a given fictional universe. In Ferdinand Oyono's The Old Negro and the Medal, an anti-colonial African novel, the semiotic and poetic analysis of the chronotope "road" begins with an interrogation of its structure and functioning. The road is above all that which, vertically, connects the indigenous neighborhoods and the European neighborhood, but it also designates all those tracks, paths and alleys which, horizontally, connect the indigenous spaces to each other. From the point of view of the functioning of the road, it symbolizes the antagonistic relationships between the African and Western worlds, between the colonized and the colonists. It is euphoric when it leads the old Negro to the commander's house in a friendly manner and very dysphoric when it powerlessly witnesses the drama of the former. As a connecting space, the road counts in the relationship of domination of the natives by the settlers. From an aesthetic point of view, the road is a category of the narrative treated with manner and style in The Old Negro and the Medal. It is evoked not only in a tight and digestible way, that is, in a brachylogical way, but also treated stylistically by the writer in order to increase the level of affectivity in the readers. The writing of the road, thus, creates a literary form in Ferdinand Oyono's novel that can be interpreted as the expression of the social dialectic or even the Manichean vision of the colonial world.
Abstract: In the novel, even if it is not turned primarily towards the road as in the road novels, the road is a real space-binding whose evocation triggers the immediate perception of the other literary categories such as time, character and narration. The road is also said to be a chronotope, that is to say a literary category of form and content whose stu...
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Experimenting Side-Reading Questionning Strategy in Reawkening Nigerian Polytechnic Students’ Summary Writing Performance
Issue:
Volume 10, Issue 2, March 2022
Pages:
127-133
Received:
3 December 2021
Accepted:
31 March 2022
Published:
22 April 2022
Abstract: This study examined the influence of side-reading questioning strategy on polytechnic students’ summary writing performance in Kaduna polytechnic Kaduna State, Nigeria. The objectives of this study were to examine the: (i) general performance of polytechnic students’ performance in summary writing; (ii) effect of SRQ on polytechnic students’ performance in summary writing; (iii) influence of gender. A two-group pre-test post-test quasi-experimental design was adopted for this study. The population consisted of all National Diploma II in Kaduna Polytechnic. Two departments were sampled using multi-stage sampling technique. The sample was categorised into one experimental group and one control group. A total number of 100 polytechnic students (NDII) were sampled. English Reading Comprehension Performance Test (ERCPT) was used to collect data from the respondents. The test items were adapted from English language and Communication texts and validated by language experts. The reliability of the instrument was carried out through test re-test method in an interval of two weeks and a reliability index of 0.72 was obtained using Pearson Product Moment Correlation (PPMC). The data were analysed using the percentage, mean, standard deviation, and analysis of co-variance (ANCOVA) at 0.05 level of significance. Findings of the study revealed that: (i) the general performance of polytechnic students in summary writing (both the experimental and control groups) was low before the treatment but high after the treatment; (ii) that side-reading questions significantly reawakening polytechnic students’ summary writing performance; (iv) that there is no significant effect of SRQ on polytechnic students’ summary writing performance on the bases of gender. The study concluded that SRQ add value to students’ summary writing performance. The implication is that this strategy have significant effect on polytechnic students summary performance. The study recommended that teachers should employ the use of SRQ strategy for teaching reading to enhance students’ comprehension and summary writing performance.
Abstract: This study examined the influence of side-reading questioning strategy on polytechnic students’ summary writing performance in Kaduna polytechnic Kaduna State, Nigeria. The objectives of this study were to examine the: (i) general performance of polytechnic students’ performance in summary writing; (ii) effect of SRQ on polytechnic students’ perfor...
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Leadership Failure and Consequences: Exemplifying Political Historicity in Chimamanda Adichie’s Novels
Onyeka Ike,
Psalms Chinaka
Issue:
Volume 10, Issue 2, March 2022
Pages:
134-140
Received:
11 March 2022
Accepted:
31 March 2022
Published:
22 April 2022
Abstract: The absence of a New historicist approach on Chimamanda Adichie’s leadership representations created the impetus for this paper. The paper evaluates Adichie’s perceptions of the inundating problem of leadership and dictatorship in Nigeria as represented in Purple Hibiscus, Half of a Yellow Sun and Americanah. Through the qualitative research methodology, the paper adopts Michel Foucault’s New Historicist theory of power which reveals an authorial viewpoint that Nigeria has been a casualty of failed leadership since independence. This situation accounts for its inability to optimally realize her noble potentials and effectively take its rightful position among the comity of nations. The study maintains that leadership significantly determines followership, and that whereas good leadership guarantees good followership, the latter does not necessarily guarantee the former in any given society. This also implies that leadership is a factor as vital as the existence of any given society or organization because the type of leadership existing in any particular society largely determines the trajectory of development or otherwise. Indeed, the novelist’s representations in this regard clearly demonstrate her immense knowledge and concern about Nigeria’s lingering leadership challenges. Adichie’s conviction and advocacy that democratization is preferable to militarization are also foregrounded. The discourse challenges contemporary Nigerian leaders to formulate and implement patriotic and progressive policies that can launch the nation to the pedestal of positive development and advancement in all facets of human endeavour.
Abstract: The absence of a New historicist approach on Chimamanda Adichie’s leadership representations created the impetus for this paper. The paper evaluates Adichie’s perceptions of the inundating problem of leadership and dictatorship in Nigeria as represented in Purple Hibiscus, Half of a Yellow Sun and Americanah. Through the qualitative research method...
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On the Knowledge Paradigm of the History Writing of Ancient Chinese Drama
Issue:
Volume 10, Issue 2, March 2022
Pages:
141-146
Received:
18 April 2022
Accepted:
Published:
22 April 2022
Abstract: Compared with the discussion of "Rewriting the history of literature", the discussion of "Rewriting the history of drama" has not caused such an upsurge and response. On the one hand, it may be because the subject of drama history has been incorporated into the discussion framework of literary history since Wang Guowei founded it. The construction of the subject of drama history in China also has a literary tendency, and the concept that drama history writing is independent and different from literary history writing has not been fully established. On the other hand, this may also reflect the difficulties and difficulties in the field of drama research and drama history research. The so-called "repeat" is not repetition, but rethinking and new creation, which is a new understanding and interpretation of the history. And development of drama on the basis of the development of theater, a new structure, which of course includes specific results and contents, but first of all, it is carried out under a clear academic concept and guiding ideology. Since the 1980s is indeed an era of ideological pluralism, throughout the development of contemporary literature and art we have experienced several stages of political discourse, artistic discourse, cultural discourse, the latter is the reflection, subversion and development of the former. The road is getting wider and wider, the vision is getting wider and wider, from the negation, beyond the non-academic return to art to the pursuit of a cultural understanding and causes, not only to make the discipline move towards the "broadband" era, but also to make the research understanding of the subject close to nature, close to the essence.
Abstract: Compared with the discussion of "Rewriting the history of literature", the discussion of "Rewriting the history of drama" has not caused such an upsurge and response. On the one hand, it may be because the subject of drama history has been incorporated into the discussion framework of literary history since Wang Guowei founded it. The construction ...
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